About

About Dirk Olbertz

Dirk Olbertz is a highly respected business leader and Director of Crest Electronics, a leading name in the consumer electronics and technology accessories industry. Known for his strategic mindset, commitment to innovation, and dedication to excellence, Dirk has played a vital role in shaping the company’s vision and growth.

With years of experience in the Australian technology market, Dirk Olbertz has built a reputation for fostering strong partnerships, driving operational efficiency, and ensuring Crest Electronics consistently delivers quality products and services. His leadership extends beyond business strategy, focusing on building trust with clients and nurturing a culture of continuous improvement within the organization.

My Story – The Journey of Dirk Olbertz

From humble beginnings in 1983, Dirk Olbertz joined his father Wolfgang and brother Ralph in the family business, Crest Enterprises, selling audio and video parts across Queensland. Starting as a young sales representative, Dirk traveled over 60,000 km annually, building relationships with electrical retailers and technicians.

Through innovation and determination, Dirk co-created the Video Mate VCR head-cleaning cassette, securing national endorsements and driving Crest into the national spotlight. Over the years, Dirk expanded Crest’s reach internationally, introduced category management systems, and built iconic brands and partnerships with leading retailers like Target, Big W, Kmart, and Philips.

Today, under Dirk Olbertz’s guidance, Crest Electronics is a trusted household name with offices across Australia and Asia, and continues to innovate in consumer technology.

 

  • 1983 – The Beginning: Joined family business, traveled extensively as sales rep.

  • 1988–1990 – Innovation & Video Mate Launch: National campaigns, TV endorsements.

  • 1994–1995 – USA Expansion: Built U.S. distribution, introduced category management.

  • 1995–2000 – National Partnerships: Digital FX Headphones, Vox Retail, Target Australia, Disc Saver.

  • 2002–2015 – International Growth: Philips partnership, Telstra award, U.S. Matix expansion.

  • Today: Crest is a global, trusted household brand; Dirk remains active as a board member.

 

Leadership at Crest Electronics

As Director, Dirk Olbertz plays a pivotal role in shaping the strategic direction of Crest Electronics. His leadership focuses on driving sustainable growth by identifying new market opportunities, fostering innovation, and ensuring the company remains ahead of emerging industry trends. With a forward-thinking approach, Dirk Olbertz actively champions the adoption of cutting-edge technologies that enhance product offerings and improve customer experiences.

Vision and Values

For Dirk Olbertz, success is about more than just business performance—it’s about creating value for customers, partners, and the community. He believes in delivering solutions that enhance everyday life, staying ahead of industry trends, and ensuring Crest Electronics remains synonymous with innovation, trust, and customer satisfaction.

Under his guidance, Crest Electronics has continued to expand its reach and strengthen its reputation as a trusted distributor of sound, vision, and technology accessories across Australia. He works closely with his team to maintain rigorous quality standards, ensuring that every product meets the company’s commitment to reliability and performance. By balancing innovation with customer needs, Dirk Olbertz has positioned Crest Electronics as a leader in the competitive consumer electronics market, known for both its modern solutions and unwavering dedication to excellence.